Teaching How to Think vs Teaching What to Think [JTBD Radio]

Posted by chris at 4:46 pm on Tuesday, September 18, 2012

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This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company.  He reinforces for us the concept that when applying a framework such as Jobs-to-be-Done, it’s always important to show people how to think, not what to think.

A framework such as Jobs-to-be-Done should give you a common language and a common way to frame the problem so that you can reach consensus around a counter-intuitive course of action.

This week we also say farewell to Tom McBrien, the 2012 Summer Intern at the Re-Wired Group.  Tom walks us through his experience at Re-Wired, including his take on how Jobs-to-be-Done helped him understand the importance of causality, how it prompted him to think hard about the job that he was hiring college for, and how it eventually prompted him reconsider his major at the University of Michigan.

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  • Dave Andrews

    Bob and company,
    Great podcast, as a teacher your tag line “How to think vs teaching what to think” caught my eye. Your podcast caught my ear and I enjoyed the contents immensely. In my final few years of teaching I’m now pushing my students much more in the direction of thinking on their own. I attempt to provide them with the direction to obtain the base knowledge needed to make their own decisions, choices, and form their own views and opinions. Glad to see/hear that I’m working to lead my students to a point where they’ll have a much better chance at success in the world as they move forward. Thanks for providing the podcast and giving me the encouragement to continue on my current path.
    I’ll be sure to tune in again,
    Dave Andrews