Teaching How to Think vs Teaching What to Think [JTBD Radio]
This week we continue to share audio of a recent trip to Boston to visit Clayton Christensen. Clay shares the story of when Andy Groves of Intel asked him to explain how disruption would affect his company. He reinforces for us the concept that when applying a framework such as Jobs-to-be-Done, it’s always important to show people how to think, not what to think.
A framework such as Jobs-to-be-Done should give you a common language and a common way to frame the problem so that you can reach consensus around a counter-intuitive course of action.
This week we also say farewell to Tom McBrien, the 2012 Summer Intern at the Re-Wired Group. Tom walks us through his experience at Re-Wired, including his take on how Jobs-to-be-Done helped him understand the importance of causality, how it prompted him to think hard about the job that he was hiring college for, and how it eventually prompted him reconsider his major at the University of Michigan.
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