The Happiness Quotient Delivered: Looking at Soluto.com
Today I talked with the CTO and the co-founder of Soluto.com, Ishay Green, and his co-founder and CEO Tomer Dvir. The company, based in Tel Aviv, is getting ready to launch an iteration of their service solution.
Basically, they will offer a free service for the family and friends of early power users of Soluto that allows experts in IT management and solutions, or anyone with any basically great and geeky skills in IT support, use the social web to fix the problem using a very easy to use interface and even crowdsource problems.
The solution could fix a sometimes invisible problem: the products made by Microsoft and Skype are often only really fully understood by the people who make them. You and I don’t care how it works, we just want it to work.
As Ishay said, “I am supposed to be really great at tech, but I have this Mac here, and I’m busting my balls, trying to make it work a certain way.” The companies that make the products are too busy to make fixing any errors easy.
I can’t really reveal the release that’s coming up in a couple of weeks. But I can tell you that Soluto is launching a revolutionary product in their next iteration and it fixes this problem. You should look into how it currently fuctions at www.soluto.com.
I honestly think that Soluto will influence companies as big as Skype or Microsoft to change some of their products. Stay tuned. The radio show will run around December 12.

Soluto CTO Ishay Green points to the 2.5 billion people at the bottom of the pyramid who need tech help, but can't stand the noise
Here is a picture of Ishay Green explaining how Soluto seeks to help the 2.5 billion people who use tech all the time, but who really don’t understand how to fix the problems it has. If you are in tech and can take a look at this, I would love to know what you think of this stage of Soluto’s growth.

