Tag Archives for social
The clumsy salesperson is someone who has bothered all of us, I would bet. He’s bothered me before, when the customer service rep helping me with a billing problem with Time Warner Cable in New York unveiled himself as a stealth salesperson who tried to sell me on a data package, a cable tv package (even though I don’t own a TV), and, I don’t know, maybe even dentistry services. I stopped listening and ended the call.
The clumsy salesperson really pissed off this Forbes writer, who uses his friend’s interaction with a young sales pup trying to sell a TV services package into one of the reasons he thinks Best Buy is going out of business.
What happens when one bad experience, and a bunch of data that are really not about the shopping experience lead a blogger to forecast the downfall of a retail electronics giant?
What you get is a revelation that is certainly very true — the pivot from offline only selling to online selling, and all the engineered components of making that work well, is jarring and hard to manage.
But, are we seeing Best Buy go bankrupt? Or are we seeing not just a switch in Best Buy, but a pivot of the entire market?
This conversation on recent privacy concerns about Klout is one of the edgier and sometimes loopy discussions about the topic of how people use Klout in their everyday social media use. After submitting a comment two weeks ago, I must have received over four dozen new comments in my inbox, and they keep coming. So, I know how people use Klout is an important discussion, and it’s not just because people are vain, which has always seemed to me a throwaway answer to the question.
Klout recently changed its scoring algorithm, causing on average a drop of about 12 points for people with high influence scores. The reaction has been, typically, to pan Klout as just another piece of broken social software.
I sit on an advisory board called the Klout Squad, so I just want to get that out of the way, because that needs to be evaluated to judge my bias in my commentary on Klout. I wanted to link to this recent discussion about privacy on Klout because gems, like this one quoted below, always pop up when people discuss how they use Klout.
The issue is not really about privacy.
Here’s two reasons, from a recent commenter calling himself Dylan_LW:
I used Klout for two reasons but after the big “make-over” and migrating to the “new” klout I read up on what the controversy was all about and found the disadadvantages by far outweigh the advantages (as to how used it). Was unaware of these privacy issues (esp minors).
Primary reason to use Klout, to me anyway, was to be able to give a/o receive +k, even though this did not at all influence anyone’s score. Giving +k to someone was a nice way of (unexpectedly) giving someone a compliment. It also offered others an option like an ice-breaker, opening/pick-up line. That’s all.
A secondary reason to use Klout, or rather stats in general: check back if scores/stats plummeted. If so that mighta been an indicator that (unintentionally) I may have pissed a lot of people of. Let’s say I have a change in topics or use more tongue-in-cheek and the score plummets, it would tell me: “people don’t get that.”
As to actual Klout score itself. I found Klout was rather quirky to say the least in the month prior to the big change. But I just thought, well heye, these guys are working on something new so I gave them the benefit of the doubt. Either way in my opinion the actual graphs were buggy and did not at all represent actual influence values.
The issue, I think, is that people are learning that all of these online systems are very open, and that eventually, any algorithm that measures our back and forth between people, or our conversations and our personal reflections, is going to to be able to reach into the darkest crevices of our online life and measure it completely. I think we are uncomfortable.
How we do that will have to change, once we begin to realize that anyone, at anytime, outside the conversations or context in question can find out how we do what we do. How we use Klout says as much about our interest in social media as it does about our awareness of how people perceive us. What we call privacy concern is really an anxiety about how people see us for who we are. There is always a conflict between who we say we are, who we want to be and how we want people to consume us.
So, this is not about how we consume Klout. This is about how Klout consumes us, andhow that relationship is extremely symbiotic.
Are we prepared to work and socialize on an online environment that does not allow us to segment our personalities as much as we like to do IRL?