Switch Workshop Recap with Nick Owsley [JTBD Radio]
This week we’ll give you a glimpse into what went on at the Switch Workshop that was held at the 37signals office in Chicago on October 1st.
We’re joined by Nick Owsley, the co-founder of PromoSimple, who shares his thoughts about being an attendee, and the steps that he’s taken to understand the jobs that his product does since he left the event.
Nick joined 23 other attendees (mostly entrepreneurs, start-up founders, and product/marketing individuals in the software and technology space) at 37signals to spend a day learning about one of the fundamental premises of Jobs-to-be-Done: People don’t just buy or start using your product. They stop doing one thing, and start doing something else.
Using that premise as a starting point, the attendees at the workshop were exposed to the way that we conduct consumer interviews at Re-Wired, in an attempt to uncover the progress that a consumer is trying to make when they hire a product or service. After watching a number of off-the-cuff live interviews (people that we picked out of the audience), the attendees spent time learning more about the details of the Jobs-to-be-Done Framework, and then broke into groups to conduct interviews of their own.
In this episode, Nick talks us through the experience of conducting his first JTBD interview with a customer and gives his candid review of the Switch Workshop.
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