Steve Wozniak Questions iPhone 4s Release Marketing Strategy
Steve Wozniak, greatest Apple fan on earth, and longtime friend of Steve Jobs, spoke with a TechCrunch reporter outside the Apple store in Los Gatos, California yesterday. In his interview, he reveals an unsettling feeling with how Apple is talking about its products. This caused our ears to prick up at Re-Wired Group, since we remember that what made the Jobs keynotes so remarkable was that he explained what Apple products do with the consumer’s needs in mind.
Wozniak says that consumers don’t want to know about the details of dual core processors and other geekhat mumbo-jumbo. They just want to know what is it, and what does it do? Will it help me connect to the internet and get my email?
Here’s the video: