Jobs in 140 Characters or Less [JTBD Radio]
This week presented a great opportunity to bring some special guests to the Jobs-to-be-Done Radio Show.
Bob and Chris are joined by John Palmer, who worked with Bob in the early 90s to create the Jobs-to-be-Done Framework, as well as Bob Barrett and Ervin Fowlkes who are colleagues at The Re-Wired Group.
In the middle of an intense two-day working session focused on identifying the Jobs-to-be-Done in some specific situations for two of our clients, we decided to take a break from the work and discuss summarizing a job-to-be-done in 140 characters or less.
In an earlier Twitter exchange on the #JTBD hashtag, Chris took the stance that distilling Jobs down to short phrases and sentences would risk losing the essence of the Job. Listen to the show to hear John Palmer how it is possible, and necessary to explain Jobs succinctly using images or icons.
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Coming Up Next Week
We’ll unpack some of the interviews that we have conducted in the building space to gain an understanding of how demand dimensions are identified.