Jason Fried on Jobs-to-be-Done Radio
This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss how he came to discover the JTBD framework and apply it to Basecamp and how he does things at 37signals.
Jason was first introduced to the Jobs-to-be-Done concept by another 37signals team member, Ryan Singer. As the story goes, Ryan saw Clay Christensen describe how he and a colleague uncovered the jobs that a milkshake does in a web video. After watching the video, Ryan went on a search to find out who the “milkshake man” was, and found Bob Moesta and Chris Spiek from the Re-Wired Group. Bob and Chris (being fans of Basecamp and Rework) quickly agreed to help Jason and Ryan dig deeper into the jobs that their software does for its users.
Tune in to hear Jason’s perspective on Jobs-to-be-Done, as well as a recap of the first Switch Workshop (held on October 1st at 37signals in Chicago), and some new thoughts on the upcoming Switch Workshop (#2 – on November 2nd at 37signals.
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