Engagement in the Shopping Process [JTBD Radio]
This week’s show starts out with a discussion around the swell of recent media that the Jobs-to-be-Done framework has received. We discuss the recent jobs-to-be-done Forbes article, as well as Clay’s guest appearance on the Critical Path radio show.
We also begin to explore the concept of engagement in the shopping process. We attempt compare and contrast the shopping behaviors of consumers as they purchase various products with seemingly low engagement (margarin, laundry detergent) with their behaviors as they purchase products with high engagement (homes, cars).
Finally, we hand out our first ever Jobs-to-be-Done Award to this week’s winner, Hello Fax. Listen in to hear about how the leadership team at Hello Fax has managed to zero in on a key job-to-be-done that exists in the document faxing market.
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Coming Up Next Week
We’ll continue our discussion on engagement, evaluate the pressure that Instagram is experiencing to move into the video space, and talk about Bob’s recent trip to France and the conversations he had around JTBD in the financial space.
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