Clay Christensen on Jobs-to-be-Done & OpenTable [JTBD Radio]

This week Bob and Chris are honored to be joined by Clayton Christensen  on Jobs-to-be-Done Radio.  Clay discusses why he thinks the JTBD framework is so important and talks through how it is used to understand causality and what drives consumer to buy.

He also uses OpenTable as an example of a company that has experienced success by nailing the job-to-be-done  and understanding the progress-making-forces at play when making a reservation at a restaurant.

Also, be sure to check out Taddy Hall’s recent article in Time:  Differentiation: A Surprising Story of Sameness.

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Coming Up Next Week

We’ll be joined by Tom McBrien, an intern at The Re-Wired Group to discuss our method of pulling out dimensions and coding interviews.