An Airline Commercial That Is About What We Think About

We talk a bit at the Re-Wired Group about how the airlines could pander to our sensibilities better. We talk about it, not because we think we are more amazing than you or anyone else. We talk about it because it seems that airlines try to sell us on features.

But Delta Airlines has done something a little bit different. They have a new video advertising their Delta Airlines app, and it panders not to our wish that we could always sit in first class. It answers a question we have had before: what happens when our bag leaves our possession and travels on our flight to the next destination?

Now we know.

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