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Once upon a time

A group of developers were working hard to prioritize product features and launch great profitable products that their customers loved.

Despite the amazing team they had built and all of the data at their fingertips, they had trouble making design decisions and trade-offs. What features should they focus on and which ones should they leave out?

Then one day they learned about Jobs-to-be-Done and Green Line Development tools. They interviewed consumers about situations in their lives that drove them to make purchases, and were armed with information that led to educated product and marketing decisions that articulated the hierarchy of attributes and benefits.

  • Bob Moesta

  • Chris Spiek

  • Greg Engle

  • Ervin Fowlkes

  • Robert Barrett

  • Brian
    Tolle