The Re-Wired Group – Putting the Pieces Together in New Ways
The Re-Wired Group is a business development consultancy that delivers top line growth with a simple approach, deep capability and outcome-based business model. We have been called an innovation incubator — nurturing and developing ideas and getting them ready and launching them into the real world. We address our clients’ most important objectives and commercial opportunities through the creation and commercialization of new products, services, processes, brands and businesses.
We focus on what we call Demand-Side Innovation. Demand-side innovation is about tapping into the “jobs” people are trying to get done and the products or services they consider, or “hire,” to help them get the job done. This means we work primarily in the sales and marketing end of the business – pushing markets to evolve to help customers see new ways to use current technologies to get their jobs done.
The Jobs To Be Done Framework
Interested in learning more about Jobs To Be Done? Click here to for a list of helpful resources that will get you up to speed quickly.
The Beautiful Consumer At The Ball: How Consumers Can Lead The Choice For Brands
Douglas Crets, an Expert Blogger at FastCompany.com took a deep-dive into the process that Re-Wired uses to uncover consumer jobs-to-be-done, and how that knowledge is leveraged to create innovative products that drive category growth.
Clayton Christensen’s work on the patterns of disruptive innovation serves as The Re-Wired Group’s frame of reference when it comes to spotting opportunities for innovation and anticipating market disruptions. Our thanks to Jeff Monday for this video that does a great job explaining the dynamics of disruptive innovation in such a visual way.
“Different” by Youngme Moon – We are Different are You?
Every few years a book—through a combination of the author’s unique voice, storytelling ability, spirit, and insight—simply breaks the mold. Youngme Moon’s DIFFERENT is that kind of book, a book for “people who don’t read business books…,” a book that feels like an intimate conversation with a friend who has thought deeply about how the world works, and who inspires you to look at that world with new clarity.
If there is one strain of conventional wisdom pervading every company in every industry, it is the importance of competing hard to differentiate yourself from the competition. And yet going head-to-head with the competition—with respect to features, product augmentations, and so on—has the perverse effect of making you just like everyone else. Youngme’s message is simply: Get off the competitive treadmill that’s taking you nowhere. Aspire to offer the world something that is meaningfully different. Different in a manner that is both fundamental and comprehensive.
DIFFERENT shows how to succeed in a world where conformity reigns… but exceptions rule.
Youngme Moon is the Donald K. David Professor of Business Administration at the Harvard Business School. Her research focuses on marketing innovation and brand differentiation.